Why the name “Kiwi Crate?”

One of my kids’ favorite push toys is a stuffed kiwi that my husband and I had picked up from New Zealand years ago.  As we were running through potential names, it struck me that Kiwi (as he’s called) would make the perfect mascot for our company.

As my son and daughter envision him, Kiwi is friendly, curious, and a willing companion on all their adventures – just the sort of qualities we hope to convey ourselves.  Since my kids were the inspiration for the company to begin with, I love having them tied into the process at so many levels, from branding and design critics to Chief Product Testers.  In fact, they picked out our logo when presented with a few different kiwi options.

As additional background, the kiwi is a bird found only in New Zealand.  It has no tail and tiny 2 inch wings on its chicken-sized body.  It doesn’t fly.  When Yael and I had separately visited New Zealand years ago to experience the country, our travels included an opportunity to see the kiwi.  We really appreciate the fun adventurous spirit, the innovation, and the natural beauty of the country.  The kiwi, which is known to be super alert, stands for the “ability to give birth to large ideas.”   Again, all of those qualities are ones that Kiwi Crate aspires to and embraces in children.  And yes – we love kiwi fruit too.

These are photos of Sandra and Yael and the kiwis taken in New Zealand years ago… little did we know!

Sandra with Kiwi
Yael with Kiwi

10 Replies to “Why the name “Kiwi Crate?””

  1. Hi! I just found your website.. I love the idea of the crate! And cool that you chose to call it Kiwi Crate… I live in New Zealand! 🙂 I’m a little sad I can’t order one for my 3 year old girl… maybe I’ll just have to move to the US! 🙂 I wish you the best of luck with your awesome idea!!!

    1. Thanks so much, Christine! We’re such huge fans of New Zealand. Hope we’re able to get there someday soon. In the meantime, thanks so much for visiting our blog!

    2. Hi guys – I couldn’t agree more with Christine. I’ve just come across your website and as a fellow New Zealander am going to make another plea to ship to us…please. Do it for all the little kiwi’s out here 🙂

  2. Just signed up to receive crates and have recommend to all my work mates for their children too. I think the idea is fantastic, I cannot wait for it to arrive for my son.

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