KiwiCo & the Flat Stanley Project

Jun 24, 2018 / By Katherine Rea

Have you heard of The Flat Stanley Project? It was created in Canada by Dale Hubert in 1995 as a way to engage his 3rd grade students in literacy, geography, and social studies. Kids cut out and color a fictional character named Stanley, then mail him to a friend. One may have arrived at your house from a friend who lives far away… or you may have supported your kiddo in finding a distant friend or relative to ship her Flat Stanley off to.

Stanleys have traveled all over the world this way!


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Here at KiwiCo, we don’t have Stanleys, but we do have Steve! Steve the Kiwi has traveled all over the world. Here are a few of his recent adventures.

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Steve skiing in Tahoe


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Steve at our old offices in downtown Los Altos

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Steve at the Louvre in Paris!

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Steve in Disneyland

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Steve at the Eiffel Tower

We recently launched our newest line – Atlas Crate – as our own way to encourage kids to see themselves as citizens of our global community. Every Atlas Crate introduces kids to a new destination around the world and is designed to help kids develop an appreciation for other cultures, and to grow their understanding of – and empathy for – communities and customs beyond their own experience. The Flat Stanley Project certainly does this, which is why we think it’s pretty neat!

And now we have some more world-traveling KiwiCo characters: Milo and Anya – our the chief adventurers whom you’ll follow along in every Atlas Crate!

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But traveling and having an adventurous spirit doesn’t require you to go far! Last week we asked our followers on Instagram:

Check out some of the awesome answers we got!

From @nodirzakirov “Bukhara and Samarkand in Uzbekistan!”


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From @ummzaydmohammad “Definitely to #mtrainier WA”


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From @clownsrscary “The Toledo Zoo!”

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You don’t have be to Flat Stanley or Steve the Kiwi to learn about new lands and cultures. You, too, can explore a new destination every month – with Atlas Crate!

Order Atlas Crate today!


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