We engineer a world of awesome in every crate.
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With over 2,000 expertly designed projects to inspire the next generation of innovators and problem-solvers, KiwiCo has got awesome down to a science.

Learn more about our crates

We're on a missionto inspire the next generation of innovators.

Our Founding Story

We believe that creative confidence helps kids think Big and act like creators and producers instead of just consumers. I had a deep appreciation for the creative, hands-on projects that encourage this kind of thinking, but as a parent I often found that my best intentions fell short. It was tough to find the time to do the research and come up with a great idea, let alone gather all the materials.

KiwiCo was created to celebrate kids' natural creativity and curiosity, while helping parents who want to bring enriching experiences to their children. We want to make it fun, easy, and delightful for families to spend time building, exploring and creating together. And, ultimately, we hope that the problem solving skills and creative confidence that kids gain today will help them tackle the challenges and opportunities of tomorrow.

Since its inception, the KiwiCo team has grown. We've added creative designers who dream up the projects, valued experts who review them, and a community of kid testers who keeps us on our toes and ensures the projects are fun and engaging. We’re excited to have the opportunity to deliver these experiences to the creative kids in your life!

Sandra, Founder & CEO of KiwiCo, and her 3 kids

Happy exploring!Sandra

Founder, CEO, Engineer, & Mother of 3(and!) The KiwiCo Team

By the numbers

50 million

crates shipped


countries shipped to


projects designed


hours developing each crate

How a crate comes
to life

  1. Step 1
  2. Step 2
  3. Step 3
  4. Step 4
  5. Then...

We brainstorm and conceptualize.

Our designers brainstorm hundreds of ideas to create the most exciting projects that are also age-appropriate and educational.

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Then, finally...

Delivered to you!

Every month, you’ll receive a cool new project, with all the materials and instructions for hours of hands-on fun and learning.

Kid gets a KiwiCo crate delivery
Kiwi Crate to the most special kid ever!

We’re KiwiCo —
The Innovation Factory
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Designed by experts

We’re a team of educators, makers, engineers, and rocket scientists (yes, for real). And we’re passionate about what we do.

Two design leads, Kim and Andy from KiwiCo
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Hear from two of our design leads:
Kim, a mechanical engineer, and
Andy, an industrial designer.

  • How do the projects come to life?

    We’re constantly brainstorming ideas for the coolest things kids can build and learn about.

  • What happens next?

    We break out the cool tools to make prototypes, which are early stage models of our ideas.

  • How long does it take you to design a crate?

    We spend over 1000 hours designing and testing each crate. We really care about delivering an awesome experience.

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hydraulic claw in the making

First prototype
to final!

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hydraulic claw product demonstration

Inspired — and approved — by the most creative bunch we know: kids!

Tested by kids

Rebekah, a product designer from KiwiCo

What’s your favorite part of the job?

The kids!

Before our projects are sent out into the world, they have to pass through our toughest critics.

Every project goes through multiple rounds of gathering frank feedback from lots of kids. No crate leaves The Innovation Factory without a wide-eyed, “WHOA, AWESOME!”

We have multiple kid-testing sessions a week. Check out what it’s like!arrow icon graphic

KiwiCo – Reviewed by experts, Tested by kids!

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